Vend10 : Year Three — Culture Eats Strategy

Vaughan Fergusson
vaughan.ai
Published in
7 min readSep 10, 2020

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Culture eats strategy — that’s what saved us when we didn’t have any strategy. Mel was on board right from the beginning (and even before), and she set the tone for culture at Vend. Friendly, quirky and hard working. Mel can give you more background on exactly how and why.

Mel Rowsell — “Camp Mother”

It’s hard to believe that Vend is 10 years old. I’m humbled to be able to contribute this to the series of blogs…

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Founder of game changing retail platform @vendhq. Founder of kids education charity pamfergusson.org.nz. Entrepreneur and weirdo.